January 29, 2013
I have been using Fresh products for years (mentioning the wonders it has done for my hair here) and am so excited to share my newest Fresh product obsession: Sake Bath. The soak eases body tensions and detoxifies while the scent calms - achieving all the perfect elements of a hot bath. And it really does work! Fresh is known for using natural ingredients in its products such as sugar, milk, soy and rice. And did you know the company is part of the LVMH group? Truly luxury in a bottle. Find it here and let me know how it worked for you.
Photo credit: Fresh
January 23, 2013
I swear the beauty industry keeps getting more interesting. Take these still shots above from the Color Creativity video featured on Chanel's beauty webpage here. The reinterpretation of the iconic design of Chanel beauty products is...well, fun!
It makes sense that Chanel and other luxury brands are similarly increasing their point-of-view (and often investment) in beauty to entice consumers in new and innovative ways:
- Beauty can be a huge revenue generator to brands (as it is for Chanel and Dior) and has higher margins than fashion.
- Beauty as entry-level priced products allows everyone to become part of a luxury brand's often aspirational world.
- Once a consumer has been introduced to a luxury brand through beauty, a brand can then cross and up-sell to higher price point items.
- Apart from fragrance, which is a highly fragmented market with low brand loyalty, make up and skincare are high on brand loyalty. Think about it. Once you find a concealer, blush or even a mascara that works for you, you repeat buy.
So much more to say on this topic but I thought I would split it into two posts. More beauty insights to come in the next post, LUXURY 360 - THE FUN OF BEAUTY PART 2.
January 14, 2013
I had the most fantastic time in Milan and the highlight was without a doubt attending the Burberry Prorsum menswear show. The show was truly a production. In addition to the beautiful fashions presented on the runway, the venue, backdrop, lighting and music featuring British musician Amy Macdonald and Burberry Acoustic musician Jake Bugg tied it all together encouraging a breathtaking <sigh> when the lights went down. See full show video here.
December 24, 2012
I went to Barneys New York yesterday in San Francisco to do some last minute shopping and came out with a nicely sized Electric Holiday shopping bag (the current holiday campaign between Barneys and Disney). However, it wasn't apparent to me the relevance of Barneys Electric Holiday campaign with Disney until later on in the day when I watched this video. Barneys is a luxury department store and Disney is the creator of our childhood stories and fantasies. What is to gain by these two companies efforts in the key gifting period of the year except maybe to support Barneys childrenswear division?
How wrong was I! The partnership is clearly aimed at adults. It is a playful representation of the fashion industry and an innovative change from the more serious and exclusive image usually portrayed by the fashion industry. Watching Minnie Mouse take the catwalk in Paris modeling Lanvin with Suzy Menkes, Sarah Jessica Parkera and Glenda Bailey to name a few in the audience is so much fun! So many more surprises so push play above and enjoy the current fashions with the magic of Disney.
December 11, 2012
I am obsessed with San Francisco-based Everlane. By cutting out the middleman, the budding luxury clothing design and manufacturing company offers high-quality products at unconventional prices. The company started by producing a luxurious version of the classic t-shirt for just $15. It has now evolved its product offerings to silk blouses, wool scarves and backpacks to name a few. How does Everlane achieve such prices? See the value chain below:
Photo credit: Everlane.com
November 27, 2012
AHAlife is an online discovery and shopping platform that offers unique handpicked products by the likes of Donna Karan, Daniel Boulud, Tina Brown and Tim Gunn. Definitely some heavy hitters here!
The Coveteur offers a look into the closets of tastemakers, celebrities and fashion elite with the ability to actually shop pieces from their closets. Right now Sophia Bush and Hugh Hefner are amongst the closets you can peruse and purchase.
Vaunte recently launched and is also offering up fashionable closets by redesigning the world of online luxury consignment shopping. It is currently by-invitation only with some of its members including fashion designer Lela Rose and fashion stylist Ann Caruso.
The Cools is a social network and an e-commerce site. In addition to hosting brands, boutiques, bloggers (hint!) and individuals, its tastemakers include Erin Fetherston, Vladimir Restoin Roitfeld, Agyness Deyn and the granddaughters of skin-care legend Jacques Courtin-Clarins.
October 20, 2012
"Medieval and fantasy role-playing games": the inspiration for Rodarte's Spring/Summer 2013 collection
The collaboration between fashion forward Rodarte (known for creating the striking ballerina costumes for Natalie Portman in Black Swan) and the mass-market coffee chain is definitely a surprise. This is Starbucks first foray into the fashion industry. I personally love the idea as I am the target customer for this partnership. But I wonder if the majority of Starbucks customers will respond to products by an exclusive high fashion company. It is the holiday collection after all where sales in this period can heavily impact annual revenues. A collaboration with a fashion company with a more widespread brand image may result in more sales for Starbucks.
On the flip side Rodarte will gain great exposure to a new customer segment and Starbucks will continue to push the boundaries of traditional coffee company turned hang-out spot turned gift store offering CDs, books, board games and now high fashion branded accessories. Ok, I sold myself. It's a win-win situation. Thoughts???
Photo credit: style.com
October 12, 2012
Last night while reading fashion magazines on my iPad, I came across Diet Coke's newest print ad: "Styles evolve, but good taste never changes." What a great statement I thought. I had to incorporate it into my blog.
The collaboration between Jean Paul Gaultier and Diet Coke is a great example of two different industries collaborating in order to gain new audiences, increase brand awareness and/or enhance brand image. Good taste is the key takeaway to Diet Coke's ad campaign. What a great way to bridge the beverage products and fashion industries by merging good taste with style, a well-known match.
It is no wonder Coca-Cola retained its #1 spot on Interbrand's 100 Best Brands report which came out last week, winning over Apple and IBM. See article here. They have my vote and my taste never changes. :)