Everlane: New concept of luxury e-tailing
December 11, 2012
By cutting out the middleman, the budding luxury clothing design and manufacturing company offers high-quality products at unconventional prices. The company started by producing a luxurious version of the classic t-shirt for just $15. It has now evolved its product offerings to silk blouses, wool scarves and backpacks. How does Everlane achieve such prices? See the value chain below:
Photo credit: Everlane.com
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