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Showing posts with label People Profiles. Show all posts
Showing posts with label People Profiles. Show all posts

Emmanuelle Alt's rise (and style) at Vogue Paris

November 25, 2012





Emmanuelle Alt is the editor-in-chief at Vogue Paris, aka "A Big Deal." She joined as fashion director of the magazine in 2001 and became editor-in-chief in February 2011.  Ms. Alt's entire career has been in fashion journalism starting at French Elle at only 17 years old.

Ms. Alt is refreshing. She smiles, has a definitive style and minimalistic approach to beauty.  All around laid-back chic.

Besides being smart and insanely good at her job, Ms. Alt obviously has a very keen eye from which she has driven her success.  This most glaringly can be seen in her style: Jackets paired with t-shirts and skinny jeans.  Years in the fashion industry and she knows what look's good on herself (and in magazines)!


Photo credit: The Cut, Fashionologie

Content is Key - Part 2 of 2

November 13, 2012


In Content is Key - Part 1 of 2, I discussed the importance of content marketing strategies to attract, acquire and engage consumers by producing good content continuously.  I gave Net-A-Porter as an example of an online fashion retailer doing it really well with a frequently updated and beautifully presented online magazine highlighting product offerings, seasonal trends and exclusive insider interviews.

But good content marketing strategies are not only reserved for online-based businesses.  We are now frequently seeing brick-and-mortar companies conquering this space by using social media platforms or blogs to reach out to consumers.  The blog DKNY PR Girl run by Aliza Licht, Senior VP of Global Communications for Donna Karan, has captivated readers with her smart and witty take on highlighting the brand.  Mixing insights on style and life in NYC with current product offerings, you almost forget she is a Senior VP for Donna Karan!  And it works with over 400,000 followers on Twitter.  

I hope more fashion companies (both on and offline) adopt Ms. Licht's approach to content marketing. It is always amusing for consumers such as myself to read fun and insightful content by people-in-the-know in addition to DKNY PR GIRL proving to be a more than successful communications strategy.


Photo credit: DKNY PR Girl

What's next for Tamara Mellon?

November 1, 2012


The woman behind the Jimmy Choo label and now multinational company recently told The New York Times “As soon as my resignation came out from Jimmy Choo, I had lots of people e-mail me saying, ‘I would love to invest in your new project.’ ”  One year ago Tamara Mellon left Jimmy Choo.  So what exactly is she up to now?  Apart from moving to NYC from London, Ms. Mellon is writing a book.  “It’s not strictly a business book and it’s not strictly a memoir,” she said. “It’s a hybrid.”  Even more interesting, there is talk in creating her own lifestyle brand.  “I’d rather take the risk and have a new challenge,” she said.  Well, we are all excited to see what's next from this ultra-successful businesswoman and personal favorite I look up to.   

See full New York Times article here

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