Google+ December 2012

First MFS exclusive for Fashion Parkway

December 21, 2012

I am so pleased to announce that my first contribution post with MFS sponsor Fashion Parkway is up and ready to view.  My outfit post, titled Holiday Red, is timed perfectly in the midst of this holiday season.

See my full Holiday Red outfit post here.

Everlane: New concept of luxury e-tailing

December 11, 2012

By cutting out the middleman, the budding luxury clothing design and manufacturing company offers high-quality products at unconventional prices.  The company started by producing a luxurious version of the classic t-shirt for just $15.  It has now evolved its product offerings to silk blouses, wool scarves and backpacks.  How does Everlane achieve such prices?  See the value chain below:

Photo credit:

Luxury 360

December 9, 2012

Luxury 360 is a new and recurring post where I will examine the current luxury goods market trends and recap the main highlights.  I personally like to know the big picture of the industry and sometimes find it difficult to get this information in one place.

  • 2012 has proven a good year with sales for a third year in row showing double-digit growth. Globally, luxury goods sales are estimated to reach 212 billion euros in 2012, a 10% increase from 2011.  Sales for 2011 were 192 billion euros up 11% from 2010.
  • Accessories (leather goods and shoes combined) are the champion category of 2012 with sales up 14%.  For the first time accessories are the largest piece of the market overtaking apparel.  
  • At 27 billion euros Greater China (Mainland, Hong Kong, Macau) is now the second largest luxury goods market behind the United States, bypassing Japan.  However Greater China, which accounts for half of luxury spending in all Asian markets, is slowing with projected growth of 20% in 2012 versus 30% in 2011.
  • Men are gaining share in luxury spending accounting for 41% of all sales.  In 1995, men accounted for 35% of luxury purchases.  

Hope you found this interesting!  If you want a more in depth look into these highlights, see the Bain & Co. luxury goods market report here.

Photo credit: Runway Passport

Guest Blogger: Mindy Erazo's Blogger Crush

December 6, 2012

Hello Mouthful of Style readers, Mindy here from Mindy Erazo curating a guest post about one of my Blogger Crushes!

May I introduce you to the beautiful Andy Heart, a fashion and style blogger whom I have been following for about a year now. Her and I have very similar taste which is why I just love her blog. Her style is very chic, incorporating simple pieces with statement pieces all with a masculine edge while still keeping her femininity. Seems like a difficult thing to do but Miss Heart achieves it so effortlessly its brilliant.

Her color palette doesn't have the widest range but something about tone on tone and all black outfits doesn't bother me whatsoever, I mean, half my closet is black so I'm not one to judge! She's great at mixing designer pieces with more affordable ones which I love.

C'est trés chic, no?

Miss Heart's blog is filled with not only amazing outfit posts but she also includes many product reviews. I've bought quite a few products from her recommendations and none have disappointed. If that doesn't have you searching for her blog yet, she ALSO has some fun beauty tips and tricks like this great one for an edgy, yet sophisticated nail.

Huge fan of hers and I hope I've inspired you to check out her blog here.

Thank you so much to Mouthful of Style for asking me to do this guest blog. I had a lot of fun and I hope you all enjoyed my Blogger Crush!

Mindy Erazo

Photo credit: Andy Heart


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