Google+ Luxury 360 - The fun of Beauty Part 2

Luxury 360 - The fun of Beauty Part 2

January 25, 2013

In my last post: LUXURY 360 - THE FUN OF BEAUTY PART 1, I showcased the "fun-ness" of Chanel's Color Creativity video and the reasons luxury brands are instilling more creativity into beauty from a branding and sales perspective.  

Today I want to share a really interesting except from the L2 Think Tank Digital IQ Index supplement, "Beauty in China" to further illustrate the reason beauty is a key focus and growth area for luxury brands:
  • Young women in China currently spend 10-15% of annual income on beauty products
  • Trading up; the prestige beauty segment is outpacing the mass category in terms of growth
  • China is the largest online beauty market in the world with 17% of beauty bought online (compared to 4-6% in 'mature' markets) 
What trends are you seeing in the luxury beauty market?

1 comment:

  1. such gorgeous covers!

    i hope you love my blog…it’s based in nyc –

    x Vittoria



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