Contouring Demystified...Finally

This is the best image I have ever seen regarding how to contour your face.  If you are like me I really had no idea how to do this.  I just kept hearing about it.  But since I have tried it with this image as a guide, it actually makes a huge difference to your makeup routine in a matter of minutes.

In order of application: The brown lines represent your bronzer, pink lines are blush and white lines and circles are highlighter.  I personally use Guerlain Terracotta bronzer in 02, Clinique blush in Breathless Berry and Tom Ford highlighter in Peach Blush (featured in my previous post Tom Ford Beauty).

Read full article here!

Content is Key - Part 1 of 2

Digital marketing. Consumer engagement. Content marketing strategy.  These terms are fast becoming viewed as Marketing as a whole and not just a subset.  Almost all major brands nowadays have a social media presence in order to attract, acquire and engage consumers.  But the key for brands is not only how many people "like" them on Facebook or "follow" them on Twitter, it is producing good content continuously.

Content marketing strategies can range from social media, to online (and offline) magazines to blogs, etc.  Editorial departments once reserved for magazines and newspapers are increasingly becoming in-house divisions.  Take Net-A-Porter for example.  One major component of its business is editorial which takes current product offerings and creates continuous content in the form of an online magazine identifying trends, most wanted pieces and interviews with trendsetters where people can then click and buy directly from the site.  This is an example of content marketing at its best (to remember attract, acquire and engage) and ultimately drives sales.

Photo credit: Net-A-Porter

NYC Bound

(Burberry coat, Maje sweater, AG jeans)

I'm off to NYC!

Essential packing list (including items above):

Club Monaco Sandra V-Neck tees (in every color)
Etoile Isabel Marant Lecia blouse
Haute Hippie tuxedo sleeveless blouse
Maje Olsen black sweater 
Rag & Bone Boleyn blazer
Theyskens Theory Cashu Fiola dress (now on sale!)
Rag & Bone leather skinny jeans
Christian Louboutin Pigalle flats 
Alexander Wang shoes
Lady Grey Symtra Choker necklace

Rodarte collection for Starbucks

"Medieval and fantasy role-playing games": the inspiration for Rodarte's Spring/Summer 2013 collection

The collaboration between fashion forward Rodarte (known for creating the striking ballerina costumes for Natalie Portman in Black Swan) and the coffee chain is definitely a surprise.  This is Starbucks first foray into the fashion industry. I personally love the idea as I am the target customer for this partnership.  But I wonder if the majority of Starbucks customers will respond to products by a designer brand.  Thoughts???


Photo credit: style.com