I took a great class on Digital Marketing a few months back and
took the below quiz as an introduction. Don’t peek at the answers below too
quickly!
Questions:
1.
Who spends more time online on average? Men or
women?
2.
What are the top three product categories that
people buy via smart phone apps?
3.
What percentage of companies are now using
Twitter?
4.
By late 2011, how many tweets were there per day
on Twitter?
5.
What simple addition to a web page can help
double conversion rates?
Answers:
1.
Women. Spending an average 8% more time at 25
hours per week.
2.
Groceries (76 GBP a month), travel tickets (56
GBP a month) and clothing (47 GBP a month).
3.
83% of companies are using Twitter as part of
their social media strategy.
4.
250 million tweets per day or 3,000 per second.
5.
Adding photos of people to a web page can often
improve conversion rates.
PPhoto credit: Burberry
