Trend: Gothic Black

We all know burgundy/oxblood is the new black this season.  But let's not forget about black as the classic, chic and sophisticated color we all can wear and this season's new take on it: Gothic.


Photo credits: Pinterest

London

(Emilio de la Morena dress and belt, Rag & Bone long sleeve tee, Christian Louboutin heels, Tom Ford sunglasses)

Content is Key - Part 2 of 2

In Content is Key - Part 1 of 2, I discussed the importance of content marketing strategies to attract, acquire and engage consumers by producing good content continuously.  I gave Net-A-Porter as an example of an online fashion retailer doing it really well with a frequently updated and beautifully presented online magazine highlighting product offerings, seasonal trends and exclusive insider interviews.

But good content marketing strategies are not only reserved for online-based businesses.  We are now frequently seeing brick-and-mortar companies conquering this space by using social media platforms or blogs to reach out to consumers.  The blog DKNY PR Girl run by Aliza Licht, Senior VP of Global Communications for Donna Karan, has captivated readers with her smart and witty take on highlighting the brand.  Mixing insights on style and life in NYC with current product offerings, you almost forget she is a Senior VP for Donna Karan!  And it works with over 400,000 followers on Twitter.  

I hope more fashion companies (both on and offline) adopt Ms. Licht's approach to content marketing. It is always amusing for consumers such as myself to read fun and insightful content by people-in-the-know in addition to DKNY PR GIRL proving to be a more than successful communications strategy.


Photo credit: DKNY PR Girl

Inside Emilio de la Morena's Design Studio

Last week I visited one of my favorite London Fashion Week catwalk designers Emilio de la Morena's design studio.  Filled with his signature colorful clothing and accessories (and my excitement!), I got a tangible sneak preview into the SS'13 collection.  "I wanted to make SS'13 easy-to-wear," Emilio told me.  Easy-to-wear and impeccably tailored, his collection reminded me of a modern take on Spanish flamenco dancers (see dresses above).  "I felt I wanted to bring back memories from the past," the designer originally from Spain said. Thank you Emilio for showing me your as beautiful as always new collection.

See the full SS'13 collection at Style.com and London Fashion Week