The Curator, Tastemaker, Style Influencer ...

The curator, tastemaker, style influencer, fashion ambassador and celebrity; They are changing the scene of online shopping.  I see one consistent trend being the use of curators in recommending products. Marketing research has shown that we as consumers like recommendations from people we know and/or admire and are more inclined to shop these suggestions.  So is the curator the new online marketing strategy of today as was the flash-sale of previous years?  Below are four unique online websites that have adopted the curator-based business model.

AHAlife is an online discovery and shopping platform that offers unique handpicked products by the likes of Donna Karan, Daniel Boulud, Tina Brown and Tim Gunn.  

The Coveteur offers a look into the closets of tastemakers, celebrities and fashion elite with the ability to actually shop pieces from their closets.

Vaunte recently launched and is also offering up fashionable closets by redesigning the world of online luxury consignment shopping.

The Cools is a social network and an e-commerce site.  Its tastemakers include Erin Fetherston, Vladimir Restoin Roitfeld, and Agyness Deyn.

Guest Blogger: tone saravia on American Holiday Fashion

There is nothing more American than Thanksgiving and nothing more New York than than the Macy's Thanksgiving Day Parade. Covered in thick coats and warm colors, friends and families gathered together along the West Side apartments this morning for mimosas, coffee, and pastries overlooking Central Park and the parade. We were lucky to be invited to one of these special gathering. Magic occurs in the small spaces of this city, where dark colors, thick furs, modern leather cuts, and vintage style come together to embody what is the epitome of American holiday fashion. 

For more on tone saravia see here. 

Trend: Gothic Black

We all know burgundy/oxblood is the new black this season.  But let's not forget about black as the classic, chic and sophisticated color we all can wear and this season's new take on it: Gothic.


Photo credits: Pinterest

London

(Emilio de la Morena dress and belt, Rag & Bone long sleeve tee, Christian Louboutin heels, Tom Ford sunglasses)