Last night while reading fashion magazines on my iPad, I came across Diet Coke's newest print ad: "Styles evolve, but good taste never changes." What a great statement I thought. I had to incorporate it into my blog.
The collaboration between Jean Paul Gaultier and Diet Coke is a great example of two different industries collaborating in order to gain new audiences, increase brand awareness and/or enhance brand image. Good taste is the key takeaway to Diet Coke's ad campaign. What a great way to bridge the beverage products and fashion industries by merging good taste with style, a well-known match.
It is no wonder Coca-Cola retained its #1 spot on Interbrand's 100 Best Brands report which came out last week, winning over Apple and IBM. See article here.
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