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Brad and Chanel

October 16, 2012




The most important branding takeaway I learned from working in the luxury goods industry is the importance of showcasing one's heritage but innovating to stay current with the times.

Recently naming Brad Pitt as the first ever male face to the iconic Chanel No. 5 perfume is innovative.  The ad campaign not only appeals to women by having the stamp of approval from Brad, but also appeals to men as a gift for their significant others. See full ad campaign on Chanel's website

Chanel No. 5 is the iconic perfume of the fashion house and embodies it's rich history being the first perfume released in 1921.   And let's be honest here, if Brad likes it I like it! 

Photo credit: guardian.co.uk

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