Content is Key - Part 2 of 2

In Content is Key - Part 1 of 2, I discussed the importance of content marketing strategies to attract, acquire and engage consumers by producing good content continuously.  I gave Net-A-Porter as an example of an online fashion retailer doing it really well with a frequently updated and beautifully presented online magazine highlighting product offerings, seasonal trends and exclusive insider interviews.

But good content marketing strategies are not only reserved for online-based businesses.  We are now frequently seeing brick-and-mortar companies conquering this space by using social media platforms or blogs to reach out to consumers.  The blog DKNY PR Girl run by Aliza Licht, Senior VP of Global Communications for Donna Karan, has captivated readers with her smart and witty take on highlighting the brand.  Mixing insights on style and life in NYC with current product offerings, you almost forget she is a Senior VP for Donna Karan!  And it works with over 400,000 followers on Twitter.  

I hope more fashion companies (both on and offline) adopt Ms. Licht's approach to content marketing. It is always amusing for consumers such as myself to read fun and insightful content by people-in-the-know in addition to DKNY PR GIRL proving to be a more than successful communications strategy.


Photo credit: DKNY PR Girl

What's next for Tamara Mellon?

The woman behind the Jimmy Choo label and now multinational company recently told The New York Times “As soon as my resignation came out from Jimmy Choo, I had lots of people e-mail me saying, ‘I would love to invest in your new project.’ ”  One year ago Tamara Mellon left Jimmy Choo.  So what exactly is she up to now?  Apart from moving to NYC from London, Ms. Mellon is writing a book.  “It’s not strictly a business book and it’s not strictly a memoir,” she said. “It’s a hybrid.”  Even more interesting, there is talk in creating her own lifestyle brand.  “I’d rather take the risk and have a new challenge,” she said.  Well, we are all excited to see what's next from this ultra-successful businesswoman and personal favorite I look up to.   

See full New York Times article here.