Content is Key - Part 2 of 2

In Content is Key - Part 1 of 2, I discussed the importance of content marketing strategies to attract, acquire and engage consumers by producing good content continuously.  I gave Net-A-Porter as an example of an online fashion retailer doing it really well with a frequently updated and beautifully presented online magazine highlighting product offerings, seasonal trends and exclusive insider interviews.

But good content marketing strategies are not only reserved for online-based businesses.  We are now frequently seeing brick-and-mortar companies conquering this space by using social media platforms or blogs to reach out to consumers.  The blog DKNY PR Girl run by Aliza Licht, Senior VP of Global Communications for Donna Karan, has captivated readers with her smart and witty take on highlighting the brand.  Mixing insights on style and life in NYC with current product offerings, you almost forget she is a Senior VP for Donna Karan!  And it works with over 400,000 followers on Twitter.  

I hope more fashion companies (both on and offline) adopt Ms. Licht's approach to content marketing. It is always amusing for consumers such as myself to read fun and insightful content by people-in-the-know in addition to DKNY PR GIRL proving to be a more than successful communications strategy.


Photo credit: DKNY PR Girl

Inside Emilio de la Morena's Design Studio

Last week I visited one of my favorite London Fashion Week catwalk designers Emilio de la Morena's design studio.  Filled with his signature colorful clothing and accessories (and my excitement!), I got a tangible sneak preview into the SS'13 collection.  "I wanted to make SS'13 easy-to-wear," Emilio told me.  Easy-to-wear and impeccably tailored, his collection reminded me of a modern take on Spanish flamenco dancers (see dresses above).  "I felt I wanted to bring back memories from the past," the designer originally from Spain said. Thank you Emilio for showing me your as beautiful as always new collection.

See the full SS'13 collection at Style.com and London Fashion Week

DVF and Evian Team Up

Another fashion industry collaboration with a beverage!  I previously posted on Diet Coke and Jean Paul Gaultier and Starbucks and Rodarte.  This time it's Evian and Diane von Furstenberg (DVF).  Evian's brand image is luxury bottled water.  DVF is best known for the use of colorful graphic prints and the creation of the iconic wrap dress.

DVF has designed Evian's 2013 limited-edition bottle with the words "water is life is love is life is love is life is water” and with the designer's signature heart logo in red.  This is Evian's first time to link up with an American designer however the company has partnered previously with Paul Smith, Issey Miyake, Jean Paul Gaultier and Christian Lacroix.  The DVF limited-edition bottles willl be available in stores this month.


Photo credit: WWD

Guest Blogger: J.A. on Vintage Watches

I always believed that when you buy a luxury item you are first and foremost buying history and legacy.  This surely applies to vintage watches.  Wearing a 50 year old beautiful watch is a powerful statement and clearly defines a personality that believes in heritage, history and a passion for things well done.

I personally have a preference for 2 brands: IWC and Patek Philippe. Both of them have passed the test of time and have always been at the forefront of the best Swiss technology and tradition.  It’s a very difficult task to find the right piece at the right price, but research definitely helps in making the right purchase.  Always remember to buy from a reputable dealer and don't forget to choose a cool strap!

J.A.

Photo credits: York Time, Hodinkee, Sonning Vintage Watches