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Guest Blogger: tone saravia on American Holiday Fashion

November 23, 2012


There is nothing more American than Thanksgiving and nothing more New York than than the Macy's Thanksgiving Day Parade. Covered in thick coats and warm colors, friends and families gathered together along the West Side apartments this morning for mimosas, coffee, and pastries overlooking Central Park and the parade. We were lucky to be invited to one of these special gathering. Magic occurs in the small spaces of this city, where dark colors, thick furs, modern leather cuts, and vintage style come together to embody what is the epitome of American holiday fashion. 

For more on tone saravia see here

Trend: Gothic Black

November 17, 2012






We all know burgundy/oxblood is the new black this season.  But let's not forget about black as the classic, chic and sophisticated color we all can wear and this season's new take on it: Gothic.


Photo credits: Pinterest

Content is Key - Part 2 of 2

November 13, 2012


In Content is Key - Part 1 of 2, I discussed the importance of content marketing strategies to attract, acquire and engage consumers by producing good content continuously.  I gave Net-A-Porter as an example of an online fashion retailer doing it really well with a frequently updated and beautifully presented online magazine highlighting product offerings, seasonal trends and exclusive insider interviews.

But good content marketing strategies are not only reserved for online-based businesses.  We are now frequently seeing brick-and-mortar companies conquering this space by using social media platforms or blogs to reach out to consumers.  The blog DKNY PR Girl run by Aliza Licht, Senior VP of Global Communications for Donna Karan, has captivated readers with her smart and witty take on highlighting the brand.  Mixing insights on style and life in NYC with current product offerings, you almost forget she is a Senior VP for Donna Karan!  And it works with over 400,000 followers on Twitter.  

I hope more fashion companies (both on and offline) adopt Ms. Licht's approach to content marketing. It is always amusing for consumers such as myself to read fun and insightful content by people-in-the-know in addition to DKNY PR GIRL proving to be a more than successful communications strategy.


Photo credit: DKNY PR Girl

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