Barneys New York Electric Holiday
December 24, 2012
I went to Barneys New York yesterday in San Francisco to do some last minute shopping and came out with a nicely sized Electric Holiday shopping bag (the current holiday campaign between Barneys and Disney). However, it wasn't apparent to me the relevance of Barneys Electric Holiday campaign with Disney until later on in the day when I watched this video. Barneys is a luxury department store and Disney is the creator of our childhood stories and fantasies. What is to gain by these two companies efforts in the key gifting period of the year except maybe to support Barneys childrenswear division?
How wrong was I! The partnership is clearly aimed at adults. It is a playful representation of the fashion industry and an innovative change from the more serious and exclusive image usually portrayed by the fashion industry. Watching Minnie Mouse take the catwalk in Paris modeling Lanvin with Suzy Menkes, Sarah Jessica Parkera and Glenda Bailey to name a few in the audience is so much fun! So many more surprises so push play above and enjoy the current fashions with the magic of Disney.